Job Ad Analysis

1. I decided to analyze the job advertisement regarding retail buyer of Adidas women apparel. Before I saw the advertisement, I had already done some research on the company background. On the 18th of August1949, Adidas was registered as a company, named by its founder Adolf Dassler. For over 40 years, the adidas AG has been manufacturing state-of-the-art sports footwear, apparel and accessories. During the 1990s, Adidas switched from a manufacturing and sales based company to a marketing company under the management of the CEO Robert Louis-Dreyfus. Today, the adidas Group is a global leader in the sporting goods industry and offers a broad spectrum of consumer products.
2. The company has a website which describes the development of Adidas and its future direction. The URL is http://www.adidas-group.com/en/home/welcome.aspx. The Adidas group always tries their best to serve as a model for sporting goods industries by adhereing to five principles. First of all, the cooperation is consumer focused and therefore they continuously improve the quality, look, feel and image of their products to satisfy consumers‘ specific needs with the highest value. Secondly, there should be innovation and design leaders who seek to help athletes achieve optimum performance with every sporting good introduced to the market. In addition, they are a global organization that is socially and environmentally responsible, creative and financially rewarding for their employees and shareholders. One of their ultimate goals of the company is to continuously strengthen the reputation and products to improve their competitive position and financial performance.
3. I have seen dedication and commitment appearing for several times. A statement such as [I will utilize my educational and practical experience to contribute to the success of the team.] will show that you commit yourself to the company. According to their recruitment criteria, the employees that they look for should have passion, vision, competitiveness and humility, engrained into their way of life. When preparing for resume or cover letter, I will list experiences and talents that reflect those personalities.
4. Employers are looking for skills such as ability to identify and quantify sales opportunities and market trends, thorough understanding of retail math, ability to define problems, collect data, establish facts and draw valid conclusions. Qualitative analysis is as important as quatitative analysis. Applicants should be able to understand and translate financial data to make recommendations and decisions. More importantly, employees should think strategically, synthesize complex data and develop innovative solutions for specific request. Experience with, and a thorough understanding of managing Open to Buy metrics is greatly favorable. From my point of view, crew members can learn from each other through discussion on retail knowledge and performance evaluation, but this can never be achieved unless each individual of the team possess the strong communication and presentation skills necessary for effective sharing of ideas.Soft skills such as time management, stress handling, conflict solving and personal assessment should not be overlooked because they are crucial for the success in any retail careers.