Jongyoeb Kim (JK) - Response 04

I was truly astonished by how much the stock price went down only due to a single email. The impact on the company (Cerner) was even more surprising: “It is now trading at more than a third less than it was before the email was sent.” In today’s globalized and interdependent society, respecting employees, co-workers, and investors became truly essential part to create harmonious environment and to create multiple connections. Hence, this example clearly shows the importance of mannerism to create various “investor bridges,” which is an essential key to stay in business.

Although airplanes made us to move around the world much more quickly than ever, most people use more convenient way to communicate with people in various areas: email. Email became essential and, truly effective communication tool in business setting. It has rapid delivery time with the advantage of being able to write and deliver words with more effective way. However, at the same time, it has a disadvantage of being unable to delete the history of the sent email, and being unable to stop delivering when clicked “send” button. Hence, email has to be carefully written to avoid ambiguity and, for this example story, to avoid conflict that has potential to harm yourself or even the company itself.

There are some email etiquettes I learnt from these readings. The most important one is to avoid words that could raise negative emotional feeling. In other words, use polite words. For example, even if the Chief executive was angry he should not have said “you either do not know what your EMPLOYEES are doing or you do not CARE.” These “insulting” words have not only potential to discourage the manager but also can ruin the reputation of the company. Another etiquette is email should not been written in CAPITAL. Like the example above, capital sounds like the Chief is screaming at you and tells you that Chief is truly angry. Other etiquettes that were unable to find from the readings are not writing too long as this can be tiring for the reader, and check for grammar error to avoid unprofessionalism.