1) Justin came up with the idea in 2006 and in 2007 he was lucky enough to mention it to Dave who was just as passionate about it as he is. Dave was bacon lover as much as Justin is. In addition, Dave was somewhat upset that he has come across some great ideas such as Vitamin Water in the past and did turn those into action. Thus, some other people besides him had the chance to make a fortune out of it years later. Therefore, Dave was sure that he will not miss the next great idea that was presented to him no matter how crazy it is. I think that this is also a form of “luck” as the hardest part is to have a strong passion to start the business and not be doubtful and unsure about the idea. There are a lot of smart and creative people coming up with great ideas every day, but few really give it a second thought weeks after and even less of them are confident enough to put it into action. So Justin definitely choose Dave as the right person to listen to his idea at the right time.
2) No, I will not invest in Bacon salt. This is not because Bacon salt does not have a good market, but because I feel that with a hundred thousand dollars I can invest in something else more profitable than a seasoning.
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