Project 3: Yu Gu, Suizi Xiao

1.Your team member names

Yu Gu, Suizi Xiao

2.What the business will be doing/selling (be as specific as possible).

The business is to helping people find their ancestors by DNA test. By doing the test we could put all human beings in Human mitochondrial DNA haplogroup and Human Y-chromosome DNA haplogroup. A human mitochondrial DNA haplogroup is a group of people sharing a common ancestor of the female lineage. By contrast, a human Y-chromosome DNA haplogroup is a group of people sharing a common ancestor of the male lineage. The service we provide is the DNA tests and an optional membership. The membership would offer a customer further information, knowledge and updates about human genetic study if the customer wants.

3.Where will the new business be located (anywhere but the US)?

Beijing, China

China, as one of the four ancient civilizations, has a rich historical and cultural background, and Chinese people have a strong tradition of veneration of the dead. Beijing is the cultural capital of China. It has a large number of famous universities, research institutes, and museums, which can provide abundant resources. Many professional archeology research people gather there.

4.Are there existing businesses like yours already? How will you set yourself apart?

The only existing businesses for the human haplogroup test are proved by the national geography website.

In China Fudan University (locates in Shanghai, China) is the only institution, which provides such kind of DNA haplogroup detection.

However, they are all non-profit seeking institutions. They mainly focus on the technology research, but we are trying to publicize our idea and new technology into the market, and telling more people of the meaning and significance of this program. Our aim is to create a specialized business relating to our realistic lives and carry forward the traditional culture.

5.What do you think is the biggest challenge you will face in getting this business started?

As far as we are concerned, the biggest challenge at the starting point is how to let the public know this program. After all, it’s nearly a brand new technology, which first being invented for about two to three years. Most people never hear about it before.

Meanwhile, our global society is like a commercial community nowadays. What people care about the most it how to make or save money for themselves. The consciousnesses of tradition and history have gradually being spurned by many of us. It is not a good phenomenon for human civilization development. It might be hard for us to make a little change of their minds.