Project #3: Seong Taek Kim, Joohyun Kim

Your team name

- Seong Taek Kim, Joohyun Kim

What the business will be doing/selling?

- The businees we present will be an old-fashioned bar. It is small scale, a small bar for the locals in the town. Signers will be hired performing at a certain time, singing songs that's appropriate for the current mood, and taking requests of songs. Stages will be open (when singers are off) for all customers who would like to have fun with it. Recommended food to have with drinks will be on menu but it won't be such luxurious food, not like a full meal, this is because the bar is so much more alcohol than having meals. The bar will be targetting the people who've had thier first round and looking for second shots so that the mood, environment in the bar will be happy flow (customers will sing songs on stages generating exciting, happy energy). This is doable because it is a small bar, if this is done on a bar with big space, it will be highly messy and noisy environment bothering other customers. Upon opening the bar, our friends of frineds of frineds... will be invited, and if successful in building the mood we designed, the words will spread easily because it will be in a small town, the locals will hear it easily. Lastly, what the investors will get upon success of the bar, will be monthly fixed profit, not huge money, but promised free alcohol and fun for lifelong time.

Where will the new business be located?

- It will be located in a city Seoul, but in a small town area (not central area)

Are there businesses like yours? How are you going to apart from them?

- As far as I know, the bars with our planned concept are few, there are some bars with performers, old fashioned but there are all big scale, and we are targetting for small town.

What do you think is the biggest challenge you will face in getting this business started?

- The biggest challenge will be building the mood we hope for. Specific, as detailed plan as possible is needed because the only strategy to success in the bar is mood that promises the happniness and the real fun to throw out all the stress. So we will need to work really hard on it. But we also need a careful plan for customers who've gone out too much with alcohol. Drunk people will ruin the mood. So this is as important as building the mood.